diff --git a/frontend/src/AnalyticsView.vue b/frontend/src/AnalyticsView.vue
index c8ac619..3ae5772 100644
--- a/frontend/src/AnalyticsView.vue
+++ b/frontend/src/AnalyticsView.vue
@@ -482,10 +482,19 @@ const abuseRows = computed(() => formatAbuseRows(rangeData.value?.abuse || [], c
 }
 
 /* The referer badge outgrows the 8rem trail-link cap (it carries the UTM
-   summary too); keep the inline-flex layout from the component. */
-.visit-table .trail a.referer-badge {
+   summary too); keep the inline-flex layout from the component.  The
+   generic trail-link rule above would otherwise clip the badge (overflow:
+   hidden, hiding the absolutely positioned favicon) and cap its inner
+   link — the link is display: contents, so its parts lay out as badge
+   flex items. */
+.visit-table .trail .referer-badge {
   display: inline-flex;
   max-width: 100%;
+  overflow: visible;
+}
+
+.visit-table .trail .referer-badge a.badge-link {
+  display: contents;
 }
 
 /* Same flag chip as the visitor cells (VisitorCell.vue); the flags here
diff --git a/frontend/src/RefererBadge.vue b/frontend/src/RefererBadge.vue
index 4221f0d..e3af123 100644
--- a/frontend/src/RefererBadge.vue
+++ b/frontend/src/RefererBadge.vue
@@ -1,11 +1,15 @@
 <script setup>
 // Referer + UTM as one badge in the analytics visit/crawler tables: the
 // referer's favicon flush on the left, its host as the link text, then the
-// UTM summary smaller/muted inside the same badge. The whole badge links to
-// the referer origin (external, new tab) and carries a single one-fact-
-// per-line tooltip (badge.title: origin, then each utm pair) — no titles on
-// the inner elements. Referers are external, so there is no close event.
+// UTM summary smaller/muted inside the same badge. Only the favicon and
+// host are the link (external, new tab) — everything else, padding and
+// UTM text included, copies the full utm tag list to the clipboard. The
+// link is display: contents so its parts lay out as badge flex items.
+// The badge carries a single one-fact-per-line tooltip (badge.title:
+// origin, then each utm pair) — no titles on the inner elements.
+// Referers are external, so there is no close event.
 import { computed } from 'vue'
+import { copyList } from './analytics/format.js'
 
 const props = defineProps({
   badge: { type: Object, required: true },
@@ -16,53 +20,94 @@ const favicon = computed(() => (props.badge.origin ? props.favicons?.[props.badg
 </script>
 
 <template>
-  <a class="referer-badge"
-     :href="badge.href || undefined"
-     :title="badge.title"
-     :target="badge.href ? '_blank' : undefined"
-     :rel="badge.href ? 'noopener' : undefined">
-    <img v-if="favicon" class="badge-favicon" :src="favicon" alt="" />
-    <span v-if="badge.label">{{ badge.label }}</span>
+  <span class="referer-badge"
+        :class="{ 'with-icon': favicon, copyable: badge.utm }"
+        :title="badge.title"
+        @click="badge.utm && copyList(badge.utmCopy, $event)">
+    <a v-if="badge.href" class="badge-link" :href="badge.href"
+       target="_blank" rel="noopener" @click.stop>
+      <img v-if="favicon" class="badge-favicon" :src="favicon" alt="" />
+      <span v-if="badge.label">{{ badge.label }}</span>
+    </a>
+    <template v-else>
+      <img v-if="favicon" class="badge-favicon" :src="favicon" alt="" />
+      <span v-if="badge.label">{{ badge.label }}</span>
+    </template>
     <small v-if="badge.utm" class="small">{{ badge.utm }}</small>
-  </a>
+  </span>
 </template>
 
 <style scoped>
-/* Browser-chrome chip on a fixed neutral palette (--badge-* in
+/* Browser-chrome chip on a translucent neutral wash (--badge-* in
    pagerite.css, deliberately unthemed): black-on-transparent and
-   white-on-transparent favicons both stay legible on it, and the text is
-   always dark regardless of the theme's link/text colors. Colors go on the
-   inner elements, so the theme's a / a:hover color rules (which target the
-   anchor) cannot cascade in. */
+   white-on-transparent favicons both stay legible on it. Colors go on the
+   inner elements, so the theme's link color rules cannot cascade in. The
+   padding is matched by negative margins so the chip's content stays
+   exactly where the bare text would sit without the badge — except on the
+   right, which keeps a small positive margin so the next trail item does
+   not abut the chip. */
 .referer-badge {
+  position: relative;
   display: inline-flex;
   align-items: center;
   gap: 0.35em;
-  padding-right: 0.45em;
-  border-radius: 0.25rem;
+  /* Fixed line-height: the bar height is then exactly 1.2em + padding =
+     1.6em, so the icon below can be sized to match precisely (an
+     absolutely positioned replaced element cannot derive its height from
+     top/bottom offsets — its aspect ratio wins and bottom is dropped). */
+  line-height: 1.2;
+  padding: 0.2em 0.5em;
+  margin: -0.2em 0.25em -0.2em -0.2em;
+  /* Fully rounded: the bar is exactly 1.6em tall, so a 0.8em radius makes
+     both ends semicircles — a pill, with a full circle around the favicon
+     on the left. */
+  border-radius: 0.8em;
   background: var(--badge-bg);
   color: var(--badge-text);
   white-space: nowrap;
-  overflow: hidden;
 }
 
-/* Flush with the badge's top/left/bottom edges: a full-height square (the
-   badge has no padding on those sides), corners clipped by the badge's
-   overflow: hidden border-radius. */
+/* Room for the absolutely positioned icon (its 1.6em width plus the gap). */
+.referer-badge.with-icon {
+  padding-left: 1.95em;
+}
+
+/* Exactly the bar's height (1.6em, see line-height above), flush to the
+   top/left/bottom borders. The badge does not clip it (no overflow:
+   hidden): the icon may stick out past the bar's rounded corners.
+   Absolute on purpose: an in-flow image is the flex
+   container's first item and would supply the badge's baseline (an image's
+   baseline is its bottom edge), pushing the badge text above the baseline
+   of the trail items that follow. Out of flow, the badge's baseline comes
+   from its text, so baselines match. */
 .badge-favicon {
-  width: 1.5em;
-  height: 1.5em;
+  position: absolute;
+  top: 0;
+  left: 0;
+  width: 1.6em;
+  height: 1.6em;
   object-fit: cover;
-  flex: none;
 }
 
-.referer-badge > span,
-.referer-badge > small {
+/* The link is display: contents: the favicon and label lay out as flex
+   items of the badge itself, and only their actual boxes are clickable. */
+.badge-link {
+  display: contents;
+}
+
+/* Click-to-copy affordance on everything outside the link (the UTM text
+   and the surrounding padding). */
+.referer-badge.copyable {
+  cursor: pointer;
+}
+
+.referer-badge span,
+.referer-badge small {
   min-width: 0;
   overflow: hidden;
   text-overflow: ellipsis;
 }
 
-.referer-badge > span { color: var(--badge-text); }
-.referer-badge > small { color: var(--badge-muted); }
+.referer-badge span { color: var(--badge-text); }
+.referer-badge small { color: var(--badge-muted); }
 </style>
diff --git a/frontend/src/analytics/format.js b/frontend/src/analytics/format.js
index 2a7050a..b762332 100644
--- a/frontend/src/analytics/format.js
+++ b/frontend/src/analytics/format.js
@@ -180,22 +180,45 @@ function stepOf(path, titles) {
 /**
  * Badge data combining a visit's/crawler's external referer origin with the
  * visit's UTM tags: the origin as the badge link/label (the favicon is
- * looked up by origin in the component), the known UTM values as a short
- * inline summary, and a one-fact-per-line tooltip — the full origin URL on
- * the first line, then every ``utm_*=value`` pair.  Null when there is no
- * external referer and no UTM tag (a plain direct visit).
+ * looked up by origin in the component), a compact UTM summary (the few
+ * most informative values) as ``utm`` with the full ``utm_*=value`` list
+ * as ``utmCopy`` for click-to-copy, and a one-fact-per-line tooltip — the
+ * full origin URL on the first line, then every ``utm_*=value`` pair.
+ * Null when there is no external referer and no UTM tag (a plain direct
+ * visit).
  */
 function refererBadgeOf(referer, titles, utmTags = {}) {
   const step = stepOf(referer, titles)
   const external = step?.external ? step : null
-  const known = ['utm_source', 'utm_medium', 'utm_campaign', 'utm_term', 'utm_content']
-  const utm = known.map((k) => utmTags[k]).filter(Boolean).join(' · ')
+  // Compact UTM summary, in display order source, campaign, content, term:
+  // source only when no referer is known (it just repeats where the visitor
+  // came from), content only as a stand-in when there is no term.  The
+  // remaining tags (medium and any nonstandard utm_*) fill in only when
+  // fewer than three of these more useful items exist — and never when a
+  // term is present (the term alone says enough).  The tooltip keeps
+  // every tag, one pair per line.
+  const useful = []
+  if (utmTags.utm_source && !referer) useful.push(utmTags.utm_source)
+  if (utmTags.utm_campaign) useful.push(utmTags.utm_campaign)
+  if (utmTags.utm_content && !utmTags.utm_term) useful.push(utmTags.utm_content)
+  if (utmTags.utm_term) useful.push(utmTags.utm_term)
+  const rest = useful.length < 3 && !utmTags.utm_term
+    ? Object.keys(utmTags)
+        .filter((k) => !['utm_source', 'utm_campaign', 'utm_content', 'utm_term'].includes(k))
+        .map((k) => utmTags[k])
+        .filter(Boolean)
+    : []
+  const utm = [...useful, ...rest].join(' · ')
   if (!external && !utm) return null
+  const utmCopy = Object.entries(utmTags)
+    .map(([k, value]) => `${k}=${value}`)
+    .join('\n')
   return {
     href: external?.origin || '',
     label: external?.slug || '',
     origin: external?.origin || '',
     utm,
+    utmCopy,
     title: [
       ...(external ? [external.origin] : []),
       ...Object.entries(utmTags).map(([k, value]) => `${k}=${value}`),
diff --git a/frontend/src/assets/pagerite.css b/frontend/src/assets/pagerite.css
index 4b4f4e1..1f06f46 100644
--- a/frontend/src/assets/pagerite.css
+++ b/frontend/src/assets/pagerite.css
@@ -26,14 +26,15 @@
   /* Selection fill for page text and the CodeMirror editors; themes
      override when the accent tint clashes with accent-colored text. */
   --selection-bg: color-mix(var(--accent) 30%, transparent);
-  /* Referer-badge chip in the analytics viewer: a fixed neutral palette,
+  /* Referer-badge chip in the analytics viewer: a translucent neutral wash,
      deliberately NOT themed — the chip sits behind transparent favicons, so
      black-on-transparent and white-on-transparent glyphs must both stay
-     legible on every theme (dark greys kill black glyphs, pure white kills
-     white ones); its text likewise stays dark on any theme. */
-  --badge-bg: #c9d1d9;
-  --badge-text: #1f2328;
-  --badge-muted: #59636e;
+     legible on every theme (a slight whitening keeps black glyphs readable
+     on dark bars without a glaring solid-white chip). Being translucent, it
+     takes the page's tone, so its text follows the theme's colors. */
+  --badge-bg: #aaaaaa44;
+  --badge-text: var(--text);
+  --badge-muted: var(--muted);
   /* Code highlighting palette, consumed by pygments.css: complete light and
      dark sets (background included), resolved by light-dark() from the
      used color-scheme. A theme picks a set simply by declaring